The Goodwill Ambassador – Sachin Tendulkar
The presence of the cricketing legend Sachin Tendulkar as the Goodwill Ambassador has set the tone of excitement to a fever pitch among the masses. Sachin is associating with National games through the Get Set Play initiative.
The goal behind his association is to instill the spirit of sportsmanship in the populace and boost the popularity of National Games. He has been an integral part of all the National Games promotional activities.
The National Games TV commercial depicting the cricketing legend playing an assortment of various non cricket games was conceptualised with the intent of inspiring people to learn a new sport.
As part of his role as the face of National Games, Sachin will be making an appearance at Run Kerala Run on January 20th.